What do you think of when you think about planning a party? Balloons, streamers, party hats? By stocking a full selection of party supplies you will be able to meet the party planning needs of a wide range of customers. Wholesale party supplies will get the customers what they need, at a price that they can afford, and a price that will also allow you to see good profitability. But just what kinds of party supplies should you keep in stock in order to meet the demands of your customers who will be stepping through your front door looking for bargains?
Seasonal products are a must-have for every discount retailer to have on their shelves, including the following.
When stocking seasonal items it is essential that you offer them on the shelves before your competitors do, so that you can get a jump on capturing the market. You don’t initially need to carry large amounts of each product, especially if you have not yet recognized how well they may sell in your area.
Beyond seasonal wholesale party supplies, you should keep several other types of party supplies in stock throughout the year. Some of these types of supplies should include birthday supplies suitable for a wide group of ages, including babies and children. You should also ensure that you have generic celebratory or congratulatory party supplies, along with those that will be suitable for baby showers and anniversary celebrations.
Keep in mind that if you offer a good selection of party supplies that are in solid colors, without much in the way of being directed at one particular celebratory event, then you will be able to encourage your customers to mix and match their supplies. This will have the added bonus of helping you to sell more products.
The key point about to remember about offering party supplies at discount prices is that you want to compete with the big box stores located near your store but you do not want to necessarily compete with area party supply stores. Certainly you want to offer a great selection for your customers so that they can plan their parties with ease, and within budget, but you also don’t want to go overboard and find yourself with entirely more stock than you will be able to move within a reasonable time frame.
If your store has been established for some time then you may know that your customers are looking for a variety of party supplies on a regular basis. But if you are still testing the waters with your relatively new dollar discount store then you should be sure to be a little conservative with the number of party supplies you put on the shelves.
Working with experienced and knowledgeable merchandisers will give you the opportunity to learn which wholesale party supplies have been big sellers with other discount retailers, and allow you to make the best purchasing decision for your business.